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Tau Harrington, Chief Marketing Officer at WhiteFall Capital
Chief Marketing Officer

Tau Harrington

Founder, TE&M Productions · Co-Founder, The A-Game Institute

  • Strategic Marketing
  • Sports & Entertainment
  • Brand Development
  • Media Technology
Provo, Utah

Professional Summary

Tau Harrington is a forward-thinking marketing executive known for driving growth at the intersection of media, technology, and strategic partnerships. As CMO of WhiteFall Capital, Tau brings decades of award-winning brand strategy, premier sports and entertainment partnerships, and pioneering media technology experience to the firm.

Current Role

As CMO of WhiteFall Capital, Tau leads all marketing strategy, brand positioning, and communications initiatives — translating complex offerings into compelling market narratives, building high-value partnerships, and delivering campaigns that engage target audiences at scale.

Additional Roles

Founder — TE&M Productions, a full-service marketing and media production platform delivering integrated solutions across the entire media landscape for a diverse client base.

Co-Founder — The A-Game Institute, a performance philosophy platform built around a self-sustaining cycle of success: Aspire, Acquire, Apply, Achieve, and Acknowledge, engaging students, athletes, and business professionals.

Career Highlights

Partnerships with some of the most recognizable events and organizations in global sports and entertainment, including the NFL Pro Bowl, PGA Tour, and Ironman World Championship, leading multi-million-dollar, award-winning marketing initiatives.

Early-mover experience in Internet Protocol Television and streaming media, in collaboration with leadership connected to CA Technologies during the formative years of the category.

Deep expertise in brand positioning, strategic marketing, and high-value contract negotiation, consistently translating emerging market opportunities into scalable business outcomes.

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